Wednesday, 29 February 2012

ASOS steal Memo design 'Cube Chap'

Copying (or intellectual property theft, if we're being posh) is a hot topic right now.  We've recently seen high street retailer Claire's Accessories rip off a multitude of Tatty Devine's designs.  Just days later, illustrator Helen Entwisle (Memo), discovers her work has been stolen by online retail giant ASOS.

Meet Cube Chap! 
Cube Chap is Helen's little character she has doodled and sewed since 2006.

Cube Chap: Hello Hi Hi Hai Hiya Hello Hey How-Do

Meet Cube Chap's Ugly Twin - "Cube Man" from ASOS!!

"Cube Man" A title as original as the design!

What do you think? If you think it's a royal rip-off, email ASOS and tell them what you think.


Colourful Kitschy Funky Fun...

FAQs: 8 Ways to make your craft stall a sales success

Craft fairs, markets and shopping events are a great way of promoting your brand on a budget, getting feedback from your customers and, of course, selling your product face to face.  But sometimes after the event you may feel as though your time as been wasted if you don't have much dollar in your tin. Here are 8 ways to have a successful day of sales:

ReetSweet at the Corn Exchange - photo credit

♥ Cater for a range of budgets
It's good to have a couple of things that are like little treat, impulse buys for people.  Unfortunately 'craft fair' means to a lot of people 'tat' and certainly not 'contemporary' and definitely not 'fashionable', so more often than not people go along for a gander and don't expect to see anything they'll want.  So they might have some change in their pocket - cater for those because there's a lot of them (note: this does not mean sell all your work cheap!).

♥ Engage with everyone who engages with your stall
Some stall holders have a rule that they won't chat to people who don't start to chat with them, in case it makes the customer uncomfortable and a bit 'hard sell-ish'.   Most people who have bothered to attend the event will value handmade and have an interest in the individual behind the work.  All you need to say is 'hello', look them in the eye, and just say that if they need anything they can just ask!

♥ Talk about your work
Once I shared a stall with a girl who lost out on so many sales. It was painful seeing people interested in her work but walk away whilst my imaginary till was consistently ringing.  The trick is, when a customer pauses over an item for a couple of seconds, to tell them about it. A perfect example is my Manga necklaces. As people look at them I tell them that each one is one-of-a-kind. How it's made. I ask who they are thinking of buying it for. I reassure them it will be perfect.

♥ Offer gift boxes or pretty presentation
A lot of purchases made at these events are as gifts and a suitable box or wrapping for the items sweetens the deal as it makes life a lot more convenient for the customer.  In the very least have a nice tag so when the gift is given it looks professional.

♥ Get yer press out!
If you have been featured in any press, show it off! Your customers will feel more confident in you and your work, and feel like they want to show off what they buy! 

♥ Make an eye catching display
There's likely to be a lot of stalls at these events, so you're going to need yours to stand out.  Don't just think about what looks good, but think about what looks different.  I've seen loads of stalls look really great in pastel shades, shabby chic/Cath Kidston style.  But that's just it, there's loads.  Think about your style and how you can make your stall stand out amongst the rest in your theme.

♥ Stand up
It works! If you are sitting down, it does look as though your not particularly busy and customers will lose their confidence in buying from you.  Obviously if it's really quiet, take the weight off your feet!

♥ Smile!
I went to Renegade last year for a looksee.  There was a trader there that I'd been thinking about buying from for sometime. The trader had a helper that day. She was the scariest person (to look at) that I had ever seen. She sat down, bolt upright, didn't smile, and stared at everyone walking by. *Not* inviting!

So there's 8 of my ways to make your stall a sales success.  I'd love to know your tips for a successful day of sales!

Next week: Tips for choosing the right fair...


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Saturday, 25 February 2012

By Royal Appointment: London Pride Design Festival

It is with pleasure, excitement, and happy disbelief I am announcing...

I have been accepted to exhibit and sell at 'London Pride' Design Festival at the Valentine Mansion and Gardens in Ilford, Essex (London, baby!) - an event by royal appointment of The Queen of England!

The design festival will be the first leg of the Queen's Diamond Jubilee Tour, and will include paintings and small sculptures from the Tate Gallery; Design icons from The Design Museum; Classic vehicles and memorabilia from the London; and loads more. The Queen will visit on Thursday 29th March.


The festival runs from the 29th March to 1st April. I will be there to sell and exhibit and swan about on Saturday 31st March, 11-5 with some special limited edition pieces for the Jubilee Tour and my usual classic designs.

I am honoured to be involved in an event with such high profile guests and exhibitors and talent.

Save the date: Saturday 31st March, 11am-5pm, Valentine Mansion and Gardens, Ilford, Essex.


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Thursday, 23 February 2012

FAQs: Seven essentials first-time craft fair survival

Craft fairs, markets and shopping events are a great way of promoting your brand on a budget, getting feedback from your customers and, of course, selling your product face to face.  But getting ready to do it for the first time can be nerve-wracking, worrying if you've forgotten something. Here are my essentials for a day that runs smoothly.

Knitting and Stitching Show, 2010 (not my first!).

 ♥ An internet presence
If you don't have some sort of internet presence in advance of the fair you'll really regret it. Shoppers are very savvy and although there's a great impulse buying aspect to short events, some people will go away and want to buy later.  There's lots of cheap ways to get a presence online, using a platform like Etsy or Folksy your customers can buy later too without the massive price tag of having a website designed.

♥ Drink!
Water, water, water!! If you're anything like me you'll be chatting away all day, if not to customers then to other traders.  You'll have a mouth as dry as a camel's flip flop in no time.  I also like to take a flask of tea because I love it, and at many events even with a traders discount you can end up paying ££ for just hot drinks!

♥ Snacks
Treats and nibbles are also good, as you won't want to leave your stall to go find food once you're on a roll and you will need to eat to keep your energy up!

♥ A notepad
Make a note of all your sales.  The boring bit: you should do to make sure that you're declaring your takings to the tax man. Less boring bit: It is interesting to see what sells well, at what time of year, at what sorts of events, etc. Fun bit: people love to give you tips! I have found out about the best stockists from customers telling me my work would suit particular shops I would never know about - make sure you make a note!

♥ Plenty of stock
This is the trickiest thing when first starting out.  How much is enough? How much is too much?  You need enough to fill your table - using various props to make it visually interesting.  I've seen people go for a minimalist look when it comes to their work and it really doesn't work.  It's an event for buying and selling, to an exhibition for looking and thinking.  And if you walked into a shop on the high street that was half full you'd wonder what was going on. Don't make that mistake.  How much surplus stock depends on how much you can transport - as long as it's not perishable, anything unsold will go to your next market!

♥ Business cards, fliers or both?
Who attends craft fairs and markets? Shoppers. Stockists. Other arty types looking to network.  I started out with just business cards that had my logo and web address on, and used them for everything.  The size works as they can slip into a wallet and I recommend them over something more A6 size.  But if you want something to give to another maker or a stockist, maybe something with your name, number and email address would be a good idea too.

♥ Change
Make sure you have plenty of change and somewhere safe to keep it.  I find having something to tie round my waist really convenient.

♥ Layers
If you have ever met me at a fair you notice I always have a hoody or cardigan.  You just never know if the venue is going to be freezing or red hot, so best to wear clothes you can peel off or pile on! 

So there's seven of my essentials for market survival.  I'd love to know how your first market went - or if you have any market essentials you can't live without.

Next week: Tips for craft fair success!


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Wednesday, 22 February 2012

I'm booked! NYC here I come...!

I finally stopped procrastinating and booked my big holiday of the year - to NYC!  I've always wanted to go, since I did a research project on the place in secondary school.

I'm excited about:

Trailer Park Lounge


Friedsam Memorial Carousel


Retro Candy


The Harlem Apollo

And loads more!

Argh - will I fit everything in? There's so much!


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Sunday, 19 February 2012

The Opera: My perspective (Madame Butterfly)

I popped my opera cherry this weekend. Thanks to a craft friend (Kirsten Miller) I got hold of a couple of tickets to see Madame Butterfly at Leeds Grand Theatre on Saturday night. I felt very sophisticated, I did my hair in a massive up do, and a lady liked it so much she gave me a bottle of perfume (sample size, but still...)

Leeds Grand Theatre - glamorous

I didn't know the story in advance (even though I have several ABRSM exams, GCSE, A level and a degree in Music, topped off with three years experience of working in a classical music shop). 

It's classic story that could be watched in any area and it would be understood the same.  Boy promises girl things. Boy leaves but says he'll return. Girl waits. Girl's friends say he isn't coming back. Girl trusts what she was told, knowing the intimacy of the relationship that they don't, and believes he will return.  Man has met someone else.  The story gets a whole lot sadder, I just wished someone had told poor Butterfly that you have to kiss a lot of frogs (that's what people tell me...?)

Here's the best bit (~4 mins)

What's happening here then? This is the big aria from Madame Butterfly. She's waiting, three years later, for her husband to return. Her maid has just said to her 'Look love, get a grip, he's been gone three years. If he was coming back he would have by now'. She's singing 'He will do, and when he does I'll stand here waiting for him, it's going to be beautiful, stop being cynical, he loves me, you're just jealous'.

Later on the guy returns, only because he found out Butterfly had a baby, and his appearance is only to take the child. She ends up killing herself. I expect it was down to the shame that she had given up her identity for the guy, and couldn't bear all her friends saying 'told you!'.

She wasn't the first and won't be the last to be charmed and left high and dry.  It's just a shame she didn't have a best mate to get her drunk and encourage her to strip singing 'Sisters are doing it for themselves'.

I will definitely be Opera North's new regular... the caramel and hazlenut ice cream at intermission was dreamy!

Can you recommend an opera for me to go to?


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Wednesday, 15 February 2012

FAQs: How do you write a good tag line?

 A 'tagline' (or 'slogan' as we called it a few years ago), is a sticky-memorable phrase that your customers will remember about who you are and what you do.  But how do you write a good one?

Write Write Write Print by The Dreamy Giraffe

This week's question has come directly from Leeds-based Chloe.

Here goes!:

♥ Don't use promotional words
Customers will see through your self-proclamation of being the 'best' at anything, so don't bother with any of that! Leave those words for your customers to use in feedback.

Consider calls to action
Marketeers love a 'call to action', so putting one in a tagline will give it to your customers over and over again...  Think about using doing words... 'Just do it'!

♥ What's your mission?
Chloe sells her own designs and other independent designers' work in her shop.  But what is the mission? To sell limited edition designs from UK based designers? To give first-class customer service? To provide accessories to a very specific sub-culture customer? 

♥ Remember school
Rhymes, alliteration, similies and such work really well, that's why we learnt it (and why you shoulda listened!).  Work your thesaurus app - it will come in handy! 

♥ Go with your gut
I think a lot of these things are accidental. I know mine was! Word play is like anything creative and some people just come up with good ideas, and some people have to work on them for a long time to craft something amazing. Do what works for you... and your customers!

Happy writing!

Got a question? Why not Tweet me and I'll put your tweet directly into the blog post - you might get some new followers!  Alternatively you can email me, if you'd prefer :)


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Tuesday, 14 February 2012

Valentine love... ♥

My second posting of the day! I just had to post the love I got today. It's such a great feeling to get happy messages from people who received Kitschen Sink jewellery as gifts. Boys can get gifts so wrong, but for these ladies, the lads seemed to get it spot on!


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Home is where the heart is

14th February marks a special anniversary for me. Getting the keys to my own home! Today marks four years since I got a bus to Leeds and collected the keys to the carpetless, curtainless, soulless top-floor flat that is now affectionately known by all as The Penthouse.

Here's some hearts and love around my home:

Jewellery box

A handmade card :')


...and cute biscuits

Notes from friends

A hand painted Mexican wall heart from Kate, a hand made glass rainbow from Jane and a hand painted cross from Natalie

Have a great Valentine's Day!


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Monday, 13 February 2012

A ReetSweet Saturday :)

Saturday was Reetsweet Shopping Fair at the Corn Exchange, Leeds.

Credit: ReetSweet
I love their attention to detail and marketing collateral. A fun day as always... goooo Reetsweet!


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Sunday, 12 February 2012

Testspace Store: You want it, you got it!

My favourite guyz at Test Space have done it again: opened a pop-up shop selling the coolest things that local creatives have to offer, including Kitschen Sink!  It's in the Corn Exchange and will be there for a fortnight, so bloody get down quick if you want some!

Instead of deliberating for an hour over what to give them, I decided to put it to the people:

And they said...

You got it!

I bobbed to the launch party which was a fun time, and it was great to catch up with a few of the Test Space friends I made a couple of years ago.

Test Space: Store is open 10th - 26th February 2012, at the Corn Exchange, Leeds.


Artists include:
Matt Ferres, Godisdad, Drew Millward, dots, Spin Cycle Complete, Mild Peril, Stephen Langdon, memo, Kitschen Sink, Sophie in Disguise, The Beating Arts, Art School Wank, Ollie Redding, Debi Holbrook, Pogger, Andy Corlett, Noah Brown, Sean Mort, and many more.


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Friday, 10 February 2012

Tomorrow: Live Instagrams from Reetsweet

Tomorrow I will be live Instagramming from Reetsweet Shopping Fair at the Corn Exchange in Leeds.  My Instagram name is KitschenSink and all Instagrams will be #tagged #Reetsweet

Let's share photos with Instagram!


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Wednesday, 8 February 2012

FAQS: What do you do when your work gets copied?

Finding your designs and ideas appearing on other websites and fanpages uncredited, or worse, passed off as someone else's idea is an infuriating, upsetting and often bewildering experience.  But what do you do when it happens? What can you do? This post gives my guide on what to do when you believe you have been copied.

♥ Take a break
It's tempting to want to go wild online when you've found a copy cat, but it's important to address them in a cool and professional manner.  Shut down the computer, make a tea, sleep on it if you have to. Re-adress when you have had time to cool off.

♥ Don't get into a public fisticuff
You're going to be angry but airing dirty laundry will do nothing for your online persona.  Don't be a keyboard warrior and don't be aggressive.  Humiliating them isn't going to help resolve the situation. Take this up privately, perhaps by email.

♥ Get the opinions of others from your creative area
If the copy isn't a 100% replica it can be a good idea to post the offending item in a forum of trusted contacts.  Their objective thoughts can put your mind at rest that you're not claiming all rights to the style or medium you work with but that they have take your design ideas too.  It's important you ask trusted contacts rather than friends, as friends can often say what you want to hear just to be nice, or may not understand that some techniques aren't 100% original to you.

♥ Making contact:
Write a firm but friendly email that states clearly the following:
How you found out about it (might stop them doing it again if they know it's easy to get caught!)
When you came up with the idea, how long you have been selling it, how many have sold (will reinforce you were there first, and if it's your identifying/classic design they'll know it needs dropping, pronto)
Unique identifiers of your work - this is so important.  By listing every identifying aspect of the piece of work and pointing out that each aspect has been reproduced, it really does explicitly point out that you work has been copied, and not just 'inspired'.
Why you don't want to be copied - I know this is obvious, however, I think it is important to point out to someone that you have developed an original idea so that you can gain top gallery exposure, high end stockists etc, and by others copying your work it waters down its originality. That, and you're working hard for someone else to just... steal!
You won't take this any further if they play ball - wish them well with their creative venture and state that if they remove the offending pieces that you will draw a line under it.

What can I do to stop copying?
Not a great deal.  There is such thing as Design Registration, I have taken it out on some my designs.  But really, it gives a tiny bit of protection if you had the financial means to take someone to court over copying.

♥ Can't I get my designs patented?
No. A patent is a type of registration that covers how things work - mainly science and technology. Like a Dyson!

♥ What now?
If the copier doesn't stop when you ask politely, it might be time to play dirty.  I have never been copied by a high street giant but have read cases of those who have.  Hidden Eloise started an awesome social media campaign against Paperchase which gripped the nation and had the company trending nationally.  Paperchase eventually stopped selling the design.

I hope these tips address concerns in regards to copying. As always, these are my own suggestions from my own experiences - I'd love to hear your thoughts!

Got a question? Why not Tweet me and I'll put your tweet directly into the blog post - you might get some new followers!  Alternatively you can email me, if you'd prefer :)


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Sunday, 5 February 2012

Sweet Saturdays and Sublime Sundays

The weekend started with the first snowfall of the winter, but it didn't stop me venturing out!

"It may be winter outside, but in my heart it's spring", forget wooly hats, I went for an updo for Saturday's advetnures!

I went for an excellent lunch with a friend at The Terrace in Saltaire. This is their homemade chicken burger with guacamole and mozzarella.  Excellent value!


We had a mooch around the new Rose and Brown vintage furniture shop where I fell in love with this chair. It'd be perfect for my boudoir!

I had a quick catch up with David Hockey in Salt's Mill. He's done some iPad paintings that are very good.

It's against the local law to go into Salt's Mill and not have a nibble in the Diner... so I indulged in a hot chocolate brownie with coffee ice cream in the late afternoon!

Saturday night TV sucks. I'd bought some gorgeous vintage diamante stud earrings during the day, so I watched Breakfast at Tiffany's. It just made sense.

On Sunday I pottered then took a walk along a rather frozen canal to Saltaire, to the Mill, again!

Quintessentially English.
Platonic husband is on his way to catch up at The Penthouse and the weekend is about to finish similar to how it started...
... I heard a lot of quacking outside to find all the ducks of the canal waddling along to find unfrozen water!

The final part of the weekend will be waiting for best friend Andrew with milk and biscuits.  I should also note that sadly I lost one of the earrings that I bought on Saturday already! Big Sad Face.

How do you like to spend your weekend?


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Saturday, 4 February 2012

How it went: our Social Media Bootcamp 2 Feb 2011

On Thursday just gone, Abi of SewYou and I led a workshop on the use of Twitter to promote small businesses.  The workshop was fully booked, held in Abi's studio in Saltaire, and we had in depth discussion with participants on the importance of your profile and how to build it, tips and tricks for increasing customer interaction and the nitty gritty of all the tools in Twitter.  Each participant went away with fresh ideas on how to apply it to their own business and made a few Twitter friends too!

What they said:

What we said:

Missed it? We're going to run more, register your interest now by emailing Rowan ( or Abi (


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Thursday, 2 February 2012

FAQS: Getting your price right, and why you need to!

Getting your prices right is important. Not only could you be ripping yourself off; if you want to develop your business, getting your retail price wrong could be a deal-breaker when it comes to stockist enquiries.  And low-pricing could be why you're getting the evil eye at trading events...  in this blog post I'll give my perspective on:
the difference between wholesale and retail pricing 
ways you can price up your products
how correct pricing will benefit your little enterprise
how ignoring advice might impact it

Tatty Devine Price Ticket Pin

♥ What's a wholesale price and what's a retail price?
The retail price is the price a customer pays - on your website, in a shop, etc.  The wholesale price is what the shopkeeper (or 'buyer' if you're dealing with a big business) buys it for. They will want to sell your work on to their customers at the same price you do on your website/stall, but make a profit for themselves too (fair's fair!).

♥ Start with the wholesale price and end with the retail price:
Don't make the mistake of guessing how much someone would pay for your work and go with it.  Start by formulating a wholesale price you are comfortable with and use that to calculate your retail price.

♥ How to calculate your wholesale price:
The calculation isn't 'one size fits all', but you need to take into account the following:
What would you like your hourly rate to be?
How many of these pieces can you comfortably make in that time?
How much did you spend on supplies for each item?
Did you use any equipment to make it, such as a sewing machine, that might need to be replaced at some point?
Are you going to spend time photographing the piece? Make sure you charge for that!
Is there any special packaging/printing that comes with the piece?
Overheads including things like stall fees, your website hosting fees etc

The price you end up with should be a price you feel comfortable with selling at without any 'But! I won't make any money if I sell at that price!' feelings.

♥How to calculate a retail price
Different shops and galleries mark up at different rates.  If you want to gain some wholesale orders (if you're not sure of the different between wholesale and consignment, please read my previous FAQ), you stockists will love it if they can make a great profit.  Begin by tripling your wholesale price.

Don't stop there.

♥ Increase your "perceived value"
Once you have your retail price, it's time to consider if it reflects you and your brand.  Increasing the price more could increase confidence in your product, boost feelings of exclusivity and its owner will cherish it, and not simply wear it once and toss it aside.  Think about the difference between your feelings on a bracelet you bought from Primark compared to if you bought a bracelet from, say, Thomas SaboIf your product is well made, limited edition and pretty unique, don't be afraid of upping the price.

♥ Don't compete with the high street on price
An easy mistake to make is to think that if someone can buy a product off the high street at once price, your alternative should be the same price.  It won't work and we don't have the buying power or sweat shops they use.  Of course, we are in competition with them, so compete on service and quality of product instead.

♥ So what if my prices are low? More people will buy my work!
Loss-leaders can be a fantastic way to do one-off promotions and get your name known, but that's what it must be, a short term promotion with your name pretty much plastered all over it so your customers remember you and come back to something you can actually make a profit from.
Shop and gallery owners may assume a super low wholesale price until they realise you haven't priced properly and you have to start again from scratch, and they will in turn lose confidence in you.
A good fair/market organiser will recognise inappropriate pricing and decline you from events because they know their good, regular traders will get pissed off if you are effectively competing with them on price.
If you slip through the net and are accepted, you won't be making many friends with other traders at the event (it's my major pet peeve!).

♥ Still think your retail price is too much even with the minimum wholesale price?
Then it might be time to rethink your product.  Source your materials from somewhere cheaper, find a quicker way of working or design something new that will make a better return.

Hope this has helped! Remember, if you have a biz-related question that you think I might be able to help with, just ask, and I'll see what I can do...

Anything I missed off? What tips do you have to share for pricing work?


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Wednesday, 1 February 2012

That was January...

Good grief, it's flown by, but looking back to early January it seems such a long time ago. Maybe it's because I achieved a lot and had a lot of fun!

I went to two 30th birthday celebrations. One, a fancy dress party, and the other, a pamper party!

Keith Lemon and I at a 30th birthday bash

I filed my tax return. It was taxing, the man on the adverti lies to me every year.

I was featured on World of Kitsch blog, gaining me a little celeb order (as a gift for someone else...)

I booked ReetSweet Valentine Shopping Fair

I started to play with resin again!

I organised, with friend Abi of SewYou, a series of social media workshops for small businesses, we have called it 'Social Media Bootcamp', it will run through February, and it is fully booked!

I got accepted to Saltaire Arts Trail (taking place in May). It was judged by an independent panel, so I am really pleased.

♥  I was asked to write a guest blog in the summer for an event that I'm really passionate about!

I went to a baby shower. The baby still hasn't made an appearance!

My waters broke!

I wrote a blog post about tips for things to look for when stocking a shop.  It sparked mainly lots of positive feedback but also ruffled some feathers. I also had over ten-times more blog visits to the post than my average!

I was invited to sell at a big International Women's Day event in Leeds (taking placein March) so that should be fun!

I led a simple drop in workshop where we made bracelets from beads and laser-cut shapes at Bradford College. It was loads of fun!


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T Minus 24h til BOOTCAMP begins!

That's right, with all places filled it's just a 24 hour countdown until Abi from SewYou and I lead our Twitter course from SewYou Studios in Saltaire. It's going to freakin' rock and will include the following awesome shiz:

Developing an identity on Twitter that works
Tips and tricks for good tweetin'
Group tasks
Case studies
Making the most of Twitter
Developing a strategy that works for you

Best of all, it all centres around the participants' own perspectives. 

Tomorrow's session is fully booked but if you are gutted you have missed out, you can register interest for the next session by emailing Abi (hello@sewyouhandmade) or me ( and we'll sort something out!

Follow the build up, tweets in the session and feedback after using the hashtag #SocMedBootcamp (if you don't know what a hashtag is... time to enrol!)


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